The Process

01Brief & Proposal

After you reach out to me, I'll get in touch to schedule a short call or chat. We'll clarify our project goals, tasks, deadlines, and budget. Based on this, I'll send you a proposal, which is a clear document outlining the stages, timelines, pricing, and deliverables.

This is our starting point to make sure we're on the same page.

Brief & Proposal - Working at desk
Research & Moodboard - Design inspiration boards

02Research
& Moodboard

I dive into your project: study your brand, target audience, references, and market.

At this stage, I create a moodboard, that's a visual guide for style, colors, typography, and brand approach.

The moodboard helps us define the creative direction before I start designing concepts.

03Design

This is where the magic happens.

I create 1–3 design concepts (depending on the package) and align them with your brand strategy. I work with colors, typography, composition, and motion (if needed) to craft visuals that truly represent your brand.

You'll see the first drafts and choose the direction you love most.

Design - Hand sketching concepts
Presentation & Feedback - Designer presenting work

04Presentation
& Feedback

We'll hop on a call or chat, I'll then present the concepts and explain the ideas behind every design decision: why certain colors, fonts, and visuals were chosen.

You'll get 2 rounds of revisions to fine-tune the design to perfection.

If we need to explore a new direction, we'll discuss it too.

05Finalization
& Delivery

Once the final design is approved, I'll fine-tune everything based on your feedback and prepare all final assets in the correct formats for web and print.

After the final 50% invoice is settled, you'll receive the complete package, you'll be ready to launch your new brand into the world!

Finalization & Delivery - Final design work

Does All This Sound Good?!

Book in for a Discovery Call with me. Guaranteed reply within 48 hours!

Post-Project
Support

Our journey doesn't end there!

If you ever need help with implementing the design, additional file formats, or just advice, you're always welcome to reach out.

I value long-term relationships and am always happy to support my clients.